Format:
FAMILY/SURNAME, Initials. Or CORPORATE AUTHOR/RESEARCH GROUP. (Year of publication – in brackets) Report Title including dates and series if available – in italics. Edition – if not the first. Place of Publication: Publisher.

Bibliography example:
MINTEL (2008) Pizza and Pasta Restaurants – UK. London: Mintel.

In-text citation example:
(Mintel, 2002)

The trends highlighted by Mintel (2002)

‘Direct quotations are placed in single quotations marks’ (Author’s Surname. Year of Publication, p. – followed by page number – in brackets) Market Survey Report (online /electronic)

Format:
FAMILY/SURNAME, Initials. or CORPORATE AUTHOR/RESEARCH GROUP. (Year of publication – in brackets) Report Title including dates and series if available – in italics. [Online – in square brackets]. Edition – if not the first. Place of Publication: Publisher. Available from – URL. [Accessed: followed by the date – in square brackets]

Bibliography example:
MINTEL (2007) Leisure Venue Catering UK March 2007 [online]. London: Mintel. Available from http://academic.mintel.com/ [Accessed: 25^th April 2008]

 In-text format:
(Mintel, 2007)

As highlighted by Mintel (2007)

‘Direct quotations are placed in single quotations marks’ (Author’s Surname. Year of Publication, p. – followed by page number – in brackets).